Quests — Future of Brand Experiences
Case Study of how Quest Labs powered Bitazza’s Mystic Valley Music Festival to Achieve 3x Engagement & 60% Increase in In-App Purchases.
Context
Bitazza team came to Quest Labs to increase engagement & revenue using incentive driven system, all embedded within their application.
With our in-app embedded Quest’s Infrastructure, Bitazza was able to achieve 3x more engagement and in-app purchases. Our embedded Quests enabled users to unlock unique wearable NFTs from quests to unlock exclusive festival experiences and lifetime benefits on tickets and drinks.
They had a lot of data sources like IRL & various different applications. They first use segment to actually collect data from different sources and Quest connected with Segment to get all the events.
Their main goal was to create challenges & missions embedded in their application to be able to increase user participation & $$$ they spend.
How it works
We get all the events about various users from segment from Bitazza and then we store the required information within Quest. On the basis of that we created user 360 and relevant segments. Now based on this collected data, we should different challenges to users within the Bitazza app all using Quest’s no code platform.
What was the process of integration?
We first scoped out all the phases and requirements that they had and because they had a couple of custom requirements as well, we setup timelines & ETAs with week over week updates. The entire campaign creation, segmentation, user 360 management, analytics etc, they are able to do it from the Quest Dashboard itself as well.
This is what the challenge screen looks like for Bitazza!
Whats next?
1. They want more campaigns & challenges embedded all over their mobile application.
2. As Bitazza is B2B2C and they also want to embed our entire campaign creation flow in their platform to enable brands on top of their platform to be able to create campaigns for their users.
Example of Quests Campaigns that they created for the Mystic Valley Music Festival
Explore an exciting world beyond just music and munchies at Mystic Valley on a journey filled with quests, challenges, and exclusive rewards on the Freedom World app. Transform your Mystic Valley adventure into a treasure trove of memories and perks!
QUEST 1 : Join the Mystic Valley Community
Once you join the Mystic Valley Community on the Freedom World app, you will get your welcome prize!
Mystic Guardian Gauntlets NFT — Receive a 1% lifetime discount on Mystic Valley Festival tickets
QUEST 2 : Invite a Friend Quest
Simply invite your friend to the Mystic Valley community via the Freedom World app. The more friends you refer, the more prizes you can earn.
STEP 1: Open your Freedom World app and select the “Quest” button
STEP 2: View the details of each quest, then proceed to complete them!
STEP 3: Go back to home page and select “Referral” button under “More”
STEP 4: Share your QR code or referral link with your friend. You will only receive your rewards once your friends verify their account.
Join the quest now and make Mystic Valley an unforgettable experience with your friends!
QUEST 3 : Top-up MYST Quest
The more you top up MYST points in each criteria, the more prizes you can earn!
STEP 1: Go back to home page and click the “Top up” button
STEP 2: Select the “Fiat” button
STEP 3: Select the preferred package that you want to top up
STEP 4: Check your top up details and confirm your payment method
STEP 5: Your top up is successful!
Once completed, you will receive the following rewards;
QUEST 4 : Where’s the Mystic Fairy?
Find the Mystic Fairy within the festival grounds and give them the secret phrase, only on Saturday, February 3, 2024.
Step 1: Download the Freedom World app
Step 2: Explore all 9 stages and solve 9 QR riddles
Step 3: Find the fairy and chant the secret phrase
Once complete, you may be eligible for the following rewards:
QUEST 5 : Snap & Share Your Photo Booth Memories
Drop by the Mystic Valley Photo Booth:
STEP 1: Snap a photo
STEP 2: Share it on your social media (FB,Instagram Story & Post) and set it to public
STEP3: Tag using #MysticValleyFestival2024 #FreedomWorld #Bitazza
STEP4: Show your post to our staff to receive your rewards.
- Mystic Guardian Cloak NFT — Receive a 1% discount on drinks
- A Freedom World Griptok
- Or choose one extra shot (Only available on Friday, February 2, 2024.)
*Limited to 50 participants per day.
Are you ready to venture beyond the beats and bites? Join us on the Mystic Valley adventure, where each quest is a step towards memorable moments and exclusive rewards. Let’s embark on exciting quests on the Freedom World App
*After completing your quests, claim your rewards to your wallet >>see how to claim and check your rewards<< and redeem them for merchandise at the merchandise booth within the festival only.
