Case Study: Persana AI’s Transformation with Quest’s Onboarding, Feedback, and Referral Features

Background: Persana.ai, a cutting-edge AI-driven personal wellness platform, aimed to revolutionize how users engage with their health and wellness routines. Despite offering innovative solutions, Persana.ai faced challenges in user onboarding complexity, collecting actionable feedback, and leveraging user referrals for growth.

Challenge:

1. Onboarding Complexity: New users found it challenging to navigate Persana.ai’s comprehensive features, leading to a drop in engagement rates shortly after signup.
2. Feedback Loop: The platform struggled to collect and act upon user feedback effectively, missing out on crucial improvements and personalization opportunities.
3. Underutilized Referral Potential: Despite having a satisfied user base, Persana.ai lacked a structured mechanism to encourage and reward referrals, limiting its organic growth potential.

Solution with Quest

1. Streamlined Onboarding with Quest:

• Implementation: Persana.ai integrated Quest’s onboarding solutions to create a guided, interactive experience for new users, simplifying how they explore and understand the platform’s features.
• Impact: The revamped onboarding process led to a 40% increase in user engagement within the first week of sign-up, significantly reducing early drop-off rates.

2. Actionable Feedback through Quest Features:

• Implementation: By employing Quest’s feedback tools, Persana.ai established a direct channel for collecting user insights, integrating them into a continuous improvement loop for the platform.
• Impact: This enabled a 30% increase in feature updates and enhancements based on user feedback, leading to higher satisfaction rates and user retention.

3. Boosting Growth with Quest’s Referral Program:

• Implementation: Persana.ai leveraged Quest’s referral feature to incentivize users to share their positive experiences, offering rewards for both the referrer and the referee.
• Impact: The referral program saw a 50% uptick in new user acquisition within the first three months, significantly lowering customer acquisition costs and enhancing the platform’s market presence.

Results:

• Enhanced User Engagement: Persana.ai witnessed a substantial increase in active daily users and a longer average session duration, indicating higher user involvement and satisfaction.
• Improved Feedback Loop: The streamlined feedback process not only increased the quantity and quality of user insights but also accelerated the platform’s adaptability to user needs.
• Accelerated Organic Growth: The strategic referral program capitalized on the platform’s high user satisfaction, translating it into organic growth and a stronger community around wellness.

Partnering with Quest Labs transformed Persana.ai’s approach to onboarding, feedback management, and user referrals, translating into measurable improvements across user engagement, platform personalization, and organic growth.

Quest’s solutions provided Persana.ai with the tools necessary to not only meet its immediate challenges but also to position itself for sustainable growth in the competitive wellness industry.

Interested in implementing this for your product? Setup some time for us to chat here!